Smili Dental is a franchise model for dental practices based in British Columbia, Canada. They aim to simplify practice ownership for passionate dentists across Canada while delivering exceptional healthcare to patients.
Client Name:
Smili Dental
Industry:
Healthcare
Objective:
Design & implement a website, over achieve new patients goals, optimize SEO, and create a winning PPC strategy.
Timeline:
September 2023 - Ongoing
Services Provided:
Web Design
Web Hosting
Google Ads
SEO
Meta Ads
Challenges
Smili Dental, as a startup company, faced several challenges initially. Their goals included establishing a strong web presence and attracting new patients for their franchisees. Here's how the HigherStack team played a role:
Challenge 1
Required a professional, user-friendly website that attracts new patients.
Challenge 2
Centralizing leads from organic traffic, Google Ads, and social media marketing.
Challenge 3
Bringing in a steady intake of new patients for newly opened practices.
Strategy
- Fully redesigned their website that aligns with their brand image and guidelines, attending frequent meetings to ensure client satisfaction with the final product.
- Brainstormed ideas to centralize all leads into one system. After presenting various scalable solutions, the client selected one that aligned with their growth strategy.
- Designed a Google Ads campaign tailored to their budget, incorporating A/B testing of multiple ad sets and thorough keyword research. Additionally, created highly engaging social media creatives for their Facebook and Instagram campaigns.
Results
The Smili Dental brand now has a streamlined, redesigned, and user-friendly website that efficiently manages leads. Leads are organized by source, location, and status, making follow-ups easy and effective. As a result, the clinic is attracting 80+ new patients per month at each dental practice.
Testimonial
"HigherStack isn't just an execution team. Their keen interest in our business is matched by innovative solutions that meet and exceed our short term and long term marketing goals. They are well versed in tried and true strategies with around the clock support when deadlines mean dollars. Few in the space provide customer comfort and leading expertise at this pace."
— Raghev Menon, Business Development & Technology
Conclusion
By optimizing the website, centralizing leads through automation, and implementing effective digital marketing campaigns, the clinic was able to significantly improve its online presence, streamline lead management, and consistently attract new patients, setting a strong foundation for future growth. Smili Dental currently operates three locations and is actively prospecting for new franchisees to expand its network.
